Search Results for: loyalty

A how-to for marketers to protect mobile consumer data while providing increasingly relevant information and offers to benefit consumers.

Everyone is talking about big data and social influence as the new Promised Land, but finding and proving the true value is a challenge.

A panel at ad:tech New York discusses a more strategic focus on content marketing: distribution, measurement and ROI.

Converting next best customers to best customers by identifying specific segments that can be drilled down to identify incentives that motivate them.

In this Tip Sheet, learn: Ideas for Grand Opening Promotions 7-Eleven’s Localized App Strategy Ways to Customize Loyalty Programs Missed Opportunities in Customer Loyalty Ideas to Steal from Red Roof Sponsored by:

To connect with their audiences, marketers must place a greater emphasis on customers’ wants needs and desires.

A recent survey revealed 20% of U.S. marketers no longer allocate separate traditional and digital marketing budgets, but instead incorporate digital activities directly into each marketing function.

CVS said customers will start receiving normal-sized receipts but get to keep all the savings, which will now be sent digitally to their loyalty cards.

Machine translation technologies impact across five key areas in global marketing organizations.

Whether they’re figurative or literal, walls that stand in between marketing and sales teams can stifle a B2B company’s ability to generate, nurture and close leads, which has implications for the bottom line. According to research from Huthwaite, a sales and marketing performance training firm, nearly 75 percent of B2B companies that define their sales […]