Search Results For: loyalty
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E-Mail’s Marketing Magic
All interest is active. We take interest. E-mail helps customers act quickly and easily on their interests. That’s why, as Yoyodyne vp marketing Jerry
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Slicks Hit the Road
Maybe Willie Sutton thought his questioner was kidding when the sly stickup man was asked, “Why do you rob banks?” And that’s why he quipped, “Be-cause
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In Knots
Though substantial by general packaged goods standards, Dr Pepper’s $140 million ad budget hardly forms a large enough sling for the Plano, TX, company
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Agencies: Who’s News
A Shot of B-12 B-12, which began in 1991 as the below-the-line group at Milton Samuels Advertising, has purchased Sukon Marketing Communications LLC,
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FSI Power
A new study claims that 66 percent of surveyed households with an income of more than 40,000 say that having a coupon makes them more likely to purchase
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The Next Big Thing
One advantage of being in this business is being exposed to what’s hot and what’s happening. Much of our exposure is a result of spending a lot of time
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Scoring Points
MyPoints Program (www. mypoints.com) from MotivationNet, L.L.C. announced it is adding 36 new partners to deliver the merchandise and and other awards
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Over There, It’s All Just Marketing
Is it my international upbringing, or progress, or buzz marketing? Fifteen years ago I directed strategic promotional marketing programs and didn’t even
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Direct Marketing | Print
The Recognition Factor
Branding used to have a fixed definition of fixed identity: the set of images or associations surrounding a particular product or service and comprising
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Direct Marketing | Print
Gone to Hill and Back
It’s a rare person who enjoys strapping a pair of waxed barrel staves to his feet and schussing down the side of a mountain; only 4% or 5% of the U.S.