4458 results for: loyalty

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Gone to Hill and Back

|  by Chief Marketer Staff

It's a rare person who enjoys strapping a pair of waxed barrel staves to his feet and schussing down the side of a mountain; only 4% or 5% of the U.S.

Cashing In Your Chips

|  by Chief Marketer Staff

MERGERS AND ACQUISITIONS are dominating many sectors of the U.S. economy, and the direct marketing industry, in particular. Everywhere you turn, somebody

Living Off the Dead

|  by Chief Marketer Staff

OFFICIALLY, the Dead have been dead for more than three years-but it seems that Grateful Dead direct sales may live on and on.The durable rock band itself

Sitings

|  by Chief Marketer Staff

DOGGIE-STYLE www.ballparkfranks.com They plump when you cook 'em, but come on pookie, on the two-dimensional Web, that's not enough. The kind of sites

Resetting the Shelf

|  by Chief Marketer Staff

With Albertson's and American Stores merged, can Kroger and Safeway be far behind? Apparently, they can be.Though rumors boomeranged about a merger between

A Is for Advocacy

|  by Chief Marketer Staff

Okay, class, open your notebooks, this material will be included in the final exam.Contrary to popular wisdom, the marketing continuum does not begin

International

|  by Chief Marketer Staff

Beta Brands Gets 'N Sync TORONTO - Beta Brands Limited is sweetening its candy sales with a multi-layered promotion that uses music to reinforce the company's

CLUBS & CONTINUITY

|  by Chief Marketer Staff

Webstakes Two years ago, Steven Krein launched Webstakes with a simple idea. Marketers needed a way to get surfers to touch down on their page, and Krein's





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