Search Results for: loyalty

In a 2003 interview with Direct, FreshDirect’s John Boris defined loyal customers as those who placed at least five orders with the online home-delivery

(Catalog Age) Despite rising costs and challenges, “never has the potential of direct marketing been greater,” according to Donn Rappaport, chairman of

VKG Verlagvertriebs KG, the marketing division of German publishing house Bauer, has selected Chordiant Marketing Director to manage direct marketing

Cendant’s hotel brands have launched a promotion featuring free meals, bonus loyalty club points and chances to win prizes to build awareness of phone

The use of gift cards as incentives in the business-to-business world is taking off. While cash or checks still reign as king of the incentive tools at

Over the past year, media agencies have been frantically scrambling to save marketing as they know it. Many fear the demise of the 30-second television

I went to my local supermarket for cereal and milk and found 128 kinds of cereal. Shopping for khakis at a mall department store, I faced six brands,

4/12 Online car marketer AUTOBYTEL INC. acquired iDriveonline Inc., a Houston-based provider of automotive customer loyalty and retention marketing programs,

Verizon has boosted business retention rates with so-called Gemini rewards those that stress both business and personal benefits. The firm’s Business

Regardless of the industry, you can be certain that someone is out there scheming to take away your customers. Those without a strong loyalty strategy