Search Results for: loyalty
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New York & Company Retains Alliance as Credit Card Services Provider
New York & Company, a women’s apparel marketer, has renewed its private label credit card service agreement with Alliance Data Systems Corp. The new deal runs through 2012.
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Catalina Marketing Sells Research Division
Catalina Marketing Corp. of St. Petersburg, FL, has sold its research division for undisclosed terms to Schulman, Ronca & Bucuvalas Inc. (SRBI), a New York based market research firm.
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Agencies
Employee Gift Card Incentive Spike Expected
A spike in gift card and certificate giving is expected this holiday season as more employers say they prefer giving gift cards and certificates over cash to recognize and motivate employees. “Recipients find gift cards more memorable and more exciting …
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Agencies
ClubMom Spruces Up Holiday Shopping with Points, Sweeps
Loyalty program ClubMom is rewarding its 1.5 million members who do their holiday shopping online at its new ClubMom Gift Card Store. ClubMom takes its online community into neighborhoods Members earn 15 ClubMom points for every dollar spent through …
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Agencies
Fuse Vets Offer Youth Premiums
Three veterans from youth marketing agency Fuse LLC have formed a premiums shop focusing on youth brands. Fuse veterans offer youth premiums Monitor Premiums, Truckee, CA, opened Nov. 1 under the leadership of partners Brett Smith, Bill Carter and …
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Cendant Promotes Two Marketing Veterans
Cendant Corp. promoted Peter Strebel to executive VP-chief marketing officer of its Hotel Group and Jean Thomas to senior VP-marketing, a new post in its Hospitality Services division. Strebel Thomas Strebel will oversee …
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Live from PROMO Expo: Yahoo Tops Awards
Yahoo took top honors at the PRO Awards in Chicago last night for its Billboard Dating campaign for Yahoo Personals. The campaign also won first place in the Building Brand Awareness and Trial and Innovative Communication Strategy categories. The …
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Live from PROMO EXPO: With Consumer In Charge, Get Their Love, Says Keynoter Kevin Roberts
Marketing is entering a brave new world and the next center of change must be the retail industry, according to Kevin Roberts, Saatchi & Saatchi Worldwide CEO. Kevin Roberts With retail prime for a facelift, Roberts highlighted examples of how …
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CoolSavings Appoints Three Top Execs
CoolSavings Inc. has appointed Matthew Wise to senior vice president of marketing.
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Agencies
The Kmart Rewards Credit Card Makes its Debut
Kmart has launched a branded loyalty credit card. The card offers $10 off the first card purchase of $50 or more and a $10 reward for every $250 in account purchases after that. Kmart hopes the offering of the reward card will help “retain and better …
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