Search Results for: loyalty

  • Agencies

    Cendant’s TripRewards Extends Loyalty Program With Online Banking

    Online banking has its own rewards thanks to a new service offered by Cendant’s Hotel Group TripRewards loyalty program. Cendant’s Hotel Group extends loyalty program with online banking services Loyal customers who sign up for NetBank, the online …

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  • Red Fish, Blue Fish

    But if I ran the zoo,Said young Gerald McGrew,I’d make a few changes.That’s just what I’d do Dr. Seuss Dr. Seuss knew a thing or two about customer data

  • Part of the Whole

    Not long after my husband and I were married, he pushed me out the door. No, no, not literally. But he knew I was at loose ends, having recently resettled

  • Partnering for Points

    Tony Hart was in the airport, shopping online while waiting for a flight, when it dawned on him. He was eyeing a book on Amazon.com when he realized he

  • Federated Buys May for $11 Billion

    Federated Department Stores has agreed to buy May Department Stores Co. for $11 billion, creating the second largest department store company in the U.S. The combined companies will operate more than 1,600 stores in 49 states, Guam, Puerto Rico and the …

  • Agencies

    Counter Attack: Larry Berney on Fraud in Loyalty Programs

    For every loyalty program a marketer can conceive, there is a fraudster working to find ways to take advantage of it. From rebates to collect-and-win games to the gifting of gift cards as incentive prizes, marketers have to stay one step ahead of …

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  • Agencies

    Flag Thrown on Redskins Plan to Build Loyalty with Credit Card

    A plan hatched by the Washington Redskins for season ticket holders to use only a co-branded credit card to renew their tickets has been sidelined. The purpose of the reward card, distributed by league sponsor MBNA America Bank, was to build brand …

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  • Agencies

    Regal In First Co-Credit Card Deal to Reward Moviegoers

    Moviegoers will soon be rewarded for their patronage under a new venture between theater operator Regal CineMedia Corp., Chase and MasterCard International. Regal Entertainment Group Platinum MasterCard Starting in March, the three companies will …

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  • Counter Attack: Larry Berney on Fraud in Loyalty Programs

    For every loyalty program a marketer can conceive, there is a fraudster working to find ways to take advantage of it. From rebates to collect-and-win games to the gifting of gift cards as incentive prizes, marketers have to stay one step ahead of swindlers looking to walk off with a free gift or some cash.

  • CoolSavings Has Hot Year

    CoolSavings, Inc. posted a 51% increase in revenue for the fourth quarter compared to the same quarter of 2003, driven primarily by the success of its Lead Generation Network, and an 18% revenue growth for the full year. Net revenues for the …