Search Results for: loyalty

Successful promotion agencies used to sail on the winds of the Big Idea. Ideas still matter, but agencies and their clients face a crisis driven by a

PROCTER & GAMBLE WANTED to improve its retail marketing to Hispanics. It ended up bringing women to tears. P&G started with a cause breast cancer and

Revenues increased by 56% to $86.2 million at Webloyalty.com Inc. in 2004, up from $55.4 million in the previous year. The Norwalk, CT-based loyalty marketing agency represents 1.4 million online members participating in five subscription-based programs.

The U.S. Basketball League has entered into an agreement with the International Sports and Media Group, Inc. to spearhead a marketing campaign utilizing ISME’s proprietary SMS technology. ISME will target sports and entertainment brands creating a …

Your partners are frequently put on hold and return calls are often delayed. The blinking AIM, MSN, or Yahoo IM messages are left unattended. Your affiliate sales/business development staff isn’t taking the initiative to resolve problems and you hav

As companies announced their prior quarter and year end figures, much of the recent industry news focused on 2004 being a record year for online advertising with hopes that the momentum would continue into 2005.

Frito-Lay and Pepsi will get the most bang for their Super Bowl ad bucks this year. Branding consultancy Brand Keys surveyed 1,100 consumers who plan to watch the game to gauge fans’ likely response to seeing specific brands’ ads before, during and …

Eddie Bauer, Inc. hired David Makuen as VP-marketing, a new post at the apparel retailer. The position took effect Jan. 18. Eddie Bauer created two positions—VP-marketing and VP-direct—to replace Chief Marketing Officer Engle Saez, who resigned in March …

Carlson Hotels Worldwide this month launches an umbrella loyalty program for its four hotel brands, including Radisson Hotels & Resorts. Carlson’s Goldpoints Plus starts with millions of members The new program, Goldpoints Plus, replaces current …

A handful of airlines are using their loyalty programs to solicit donations for tsunami relief efforts, while retailers collect—and often match—shopper donations. United Airlines will give 500 frequent-flier miles to each Mileage Plus member who donates …