Search Results for: loyalty

Cendant Corp. promoted Peter Strebel to executive VP-chief marketing officer of its Hotel Group and Jean Thomas to senior VP-marketing, a new post in its Hospitality Services division.      Strebel              Thomas           Strebel will oversee …

Yahoo took top honors at the PRO Awards in Chicago last night for its Billboard Dating campaign for Yahoo Personals. The campaign also won first place in the Building Brand Awareness and Trial and Innovative Communication Strategy categories. The …

Marketing is entering a brave new world and the next center of change must be the retail industry, according to Kevin Roberts, Saatchi & Saatchi Worldwide CEO. Kevin Roberts With retail prime for a facelift, Roberts highlighted examples of how …

CoolSavings Inc. has appointed Matthew Wise to senior vice president of marketing.

Kmart has launched a branded loyalty credit card. The card offers $10 off the first card purchase of $50 or more and a $10 reward for every $250 in account purchases after that. Kmart hopes the offering of the reward card will help “retain and better …

MasterCard International has launched an affinity marketing program that lets cardholders make automatic donations to schools. The Communitycash program lets cardholders convert their accumulated rewards points into cash donations for the school or …

Stop & Shop, Paw Paw Shopping Center and Supervalu were each honored last month for their innovative uses of electronic marketing. They received awards at the annual Global Electronic Marketing Conference (GEMCON), an event for retailers, manufacturers, …

CoolSavings Inc. reported a net loss of $700,000 for the third quarter, compared with a net loss of $500,000 last year.

Consumers are embracing new brands at the expense of more established brands. That’s one finding of Brand Keys’ semi-annual Loyalty Leaders Ranking, which measures brand awareness and loyalty among consumers ages 21-60. New York-based Brand Keys …

ACNielsen has expanded its Homescan consumer panel to 91,500 households, with plans to reach 125,000 households by 2006. The research company has signed nearly 50 CPGs and retailers to use the Homescan MegaPanel to track consumer purchases and …