Search Results for: loyalty

Best Western International has teamed up with Nickelodeon to reward members of its loyalty program with a limited-edition travel card for extended stays at the hotel chain and a chance to win a family trip to Hollywood. Guests of Best Western’s loyalty …

Citibank has become the first major U.S. bank to offer its customers a rewards program for being account holders, the bank said. The recognition program, ThankYou, enables customers who hold a Citibank checking account in the U.S. or Puerto Rico to …

Restaurant chains and retailers are helping Spanish-speaking employees learn English through an innovative communication program that doubles as an employee incentive and loyalty tool. Sed de Saber (“Thirst for Knowledge”) uses a computer tablet …

William “The Refrigerator” Perry sacked many quarterbacks during his NFL playing career, but he had a hard time tackling a five-pound birthday cake yesterday. The 300-plus pound Fridge, who got his nickname in college because he is built like a …

Word of mouth has typically been a brand’s best friend. And it’s no different when it comes to loyalty programs. In fact, 82% of Americans participating in customer loyalty programs have actively referred friends and family to their favorite programs, …

General Growth Properties will expand its Club Noggin preschool kids program to 85 malls by August. Club Noggin takes its name from Nickelodeon Networks’ commercial-free cable network for preschoolers. Kids meet once or twice a month for 75 minutes of …

INTERCONTINENTAL HOTELS GROUP: has added a new feature to its customer loyalty program, allowing U.S. members to redeem points toward stays at more than 500,000 hotels worldwide, regardless of the brand affiliation. No blackout dates or capacity …

After a 10-year run as the title sponsor of horse racing’s most prestigious event, the Triple Crown, Visa USA plans to put that deal to pasture and focus on one major race. Visa has entered into a five-year partnership with Churchill Downs Inc. to be …

ALLSTATE: signed a multi-year deal to be the official insurance sponsor of NASCAR, and will become the first title sponsor of the Aug. 7 Brickyard 400, held annually at Indianapolis Motor Speedway. The sponsorship includes the auto, home and life …

Limo rides, gourmet food, lots of bling bling: They’re all part of the high-roller persona. The challenge for casinos is finding the right enticements