Search Results for: loyalty

The latest incarnation of Carlson Hotels Worldwide’s loyalty program features more than a name change. Yes, it’s now part of Goldpoints Plus, parent firm

You’ve marketed, advertised, and promoted the heck out of your wares. Yet your sales are disappointing. Is there any marketing technique left to try? Absolutely, asserts MIT marketing professor Glen Urban

Drug chain Rite Aid already has signed 1.2 million members in its seniors-only loyalty program, while Walgreens steps up efforts to woo older workers. Rite Aid Corp. launched its Living More program in March for shoppers 60 and older. Members get …

Best Western International has teamed up with Nickelodeon to reward members of its loyalty program with a limited-edition travel card for extended stays at the hotel chain and a chance to win a family trip to Hollywood. Guests of Best Western’s loyalty …

Citibank has become the first major U.S. bank to offer its customers a rewards program for being account holders, the bank said. The recognition program, ThankYou, enables customers who hold a Citibank checking account in the U.S. or Puerto Rico to …

Restaurant chains and retailers are helping Spanish-speaking employees learn English through an innovative communication program that doubles as an employee incentive and loyalty tool. Sed de Saber (“Thirst for Knowledge”) uses a computer tablet …

William “The Refrigerator” Perry sacked many quarterbacks during his NFL playing career, but he had a hard time tackling a five-pound birthday cake yesterday. The 300-plus pound Fridge, who got his nickname in college because he is built like a …

Word of mouth has typically been a brand’s best friend. And it’s no different when it comes to loyalty programs. In fact, 82% of Americans participating in customer loyalty programs have actively referred friends and family to their favorite programs, …

General Growth Properties will expand its Club Noggin preschool kids program to 85 malls by August. Club Noggin takes its name from Nickelodeon Networks’ commercial-free cable network for preschoolers. Kids meet once or twice a month for 75 minutes of …

INTERCONTINENTAL HOTELS GROUP: has added a new feature to its customer loyalty program, allowing U.S. members to redeem points toward stays at more than 500,000 hotels worldwide, regardless of the brand affiliation. No blackout dates or capacity …