Search Results for: loyalty
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A Case of Consumer Ennui
Every marketer bemoans the fact that engaging consumers is a more and more difficult task. They’ll try the traditional route (TV, magazines), the alphabet innovative conduit (IM, ISP, PDA, MP3), and every pathway in between.
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S&H Chooses Fair Isaac
S&H Solutions, the retail loyalty systems provider, has selected Fair Isaac Corp. to furnish marketing analytic technology for its services.
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Listline e-Newsletter 05/11/06
E-Diets.com Inc. has selected MetaResponse Group to manage the
E-Diets.com Paid Membership postal master file. More than 1 million
names are available. -
Now I see it
I went to the Optometrist for an eye exam and to get a new prescription for contact lenses (exciting start to an article, I know). I decided to get a six month supply from my doctor, and get a six month supply from the Internet…
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Agencies
Hershey Taps eBay for WrapperCash Auctions
The Hershey Co. has launched its first-ever continuity program, turning candy wrappers into currency for eBay.
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Agencies
AA Gives Away 42 Million Miles to Celebrate Anniversary
To celebrate the 25th anniversary of American Airlines’ loyalty program, a host of airlines travelers got a surprise yesterday: 25,000 AAdvantage miles.
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Agencies
Barnes & Noble Boosts Loyalty With Credit Card
Barnes & Noble is giving consumers additional ways to earn loyalty points under a new company-branded MasterCard offered through Barclays US.
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Agencies
Experian Shutters Incentive Marketing Division
Experian, Inc. is phasing out the incentive marketing functions of its rewards division, which awarded online consumers with premiums, such as iPods, for trying out advertised merchandise or services.
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Agencies
P&I Postscripts
DELTA AIRLINES: was honored April 30 at InsideFlyer magazine’s Freddie Awards for…1-800-FLOWERS.COM: has expanded its customer retention and loyalty programs where…
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1-800-Flowers.com Expands Loyalty Program
1-800-Flowers.com Inc. has expanded its customer retention and loyalty programs. It has launched “Fresh Rewards,” a loyalty program operated by Loyalty Lab Inc., for managing shopper sign-ups, profile management and transaction records.