Search Results for: loyalty

Ben & Jerry’s is offering consumers a sweet incentive to boost brand loyalty among its already loyal following—free scoops of ice cream for a day.

VESDIA CORP.: and school-fundraiser Schoolpop have bought…THE PROMOTIONAL PRODUCTS ASSOCIATION INTERNATIONAL: has debuted its new…

Morgan Direct Inc. has become an exclusive co-manager of the Latin
American Countries B-to-B E-mail master file. A total of 865,361 e-mail
addresses are available. The largest counts are available for Brazil and
Mexico.

For the fourth year in a row, I offer the following column. I am presenting it again because — just as the stories surrounding Passover and Easter are re-told every year — so too does this one deserve a re-telling.

Readers looking for Loose Cannon’s usual breezy gloss on direct marketing may wish to skip this column. This true story, of how one merchant who valued his customers acted when his business was threatened, does not have a happy ending.

Safeway, Inc. has signed up with Major League Baseball’s newest expansion team, the Washington Nationals.

Experian will close most of its incentive and loyalty programs, including Web-based incentive marketing, and will lay off two-thirds of the staff in its MetaReward subsidiary or about 50 people, according to a report in ClickZ.

United Online Inc., an Internet services provider, has purchased MyPoints Inc. from UAL Corp., the parent company of United Air Lines.

The rich are not like you and me: They have more loyalty program points.

The rich are going to need them, if they are participating in Neiman Marcus’s InCircle scheme (http://www.incircle.com): It requires 5,000 points, at a dollar a point, to earn the bottom level of prizes, with the uppermost tier of gifts requiring 5 million of ‘em.

That’s 5 million points, mostly amassed in a 12-month period. Mercifully, that doesn’t necessarily represent 5 million dollars. Neiman Marcus offers several double-point days, much like one’s local supermarket.

The Los Angeles Dodgers are offering fans a reward program that gives them the opportunity to earn points for shopping both in and out of Dodger Stadium.

Product discounts far outweigh reward points when it comes to loyalty cards and grocery shopping, a recent study found.