Search Results for: loyalty

By now, most marketers are clear on the need to improve their marketing effectiveness measurement. Unfortunately, the question of how still lingers broadly.

The weight-loss instructor who filed a lawsuit several weeks ago against the Coca-Cola Co. claiming that its popular My Coke Rewards program might prompt kids to drink so much soda that they could die or at the very least become obese, has dropped the suit.

La Quinta hotels are out with a new online-only campaign dangling an instant-win game to boost brand awareness and loyalty. The Irving, TX-based hotel chain is using the backdrop of a U.S. map showing La Quinta locations to tout its growth, and is …

DUNKIN’ DONUTS: and JetBlue Airways have teamed up in a new sweepstakes dangling free airline seats to consumers who register their Dunkin’ Donuts loyalty cards online. Consumers who register their cards at DunkinDonuts.com will be entered into a …

Select Subway restaurants are using a new tool to reach consumers with discount coupons and menu specials— cell phones. This week, Buffalo, NY-area consumers can sign up for the Mobile Alerts Club at any one of the 12 Buffalo restaurants or by sending a …

TAKING IT TO THE BANK Nice story. Well told. And soooooo true (Loose Cannon, July). Banks are a rich source of stories like this I’ve just been through

You go to the restaurant. You eat the food. You like the food. You tell your friends. You go back to the restaurant. And if they know your name when you return, well, cheers, right?

Why then, do only seven of the top restaurant chains in the United States bother to have loyalty programs?

Marshall Field’s shoppers may be losing their stores, but they won’t lose their frequent-shopper perks.

Women’s apparel marketer Cache Inc. plans to increase spending this fall on advertising and marketing to 4% of sales, up from 3%.

Are advertising planners who fail to include eggs right next to direct mail, DRTV and magazine space ads in their channel mixes doing their clients an injustice? Before answering, know that eggs have become the newest of new advertising media.