Search Results for: loyalty

Millard Group Inc. has been appointed to serve as list manager by For
Counsel Inc. This cataloger has 26,000 last-12-month buyers.

You might remember the tiny remote controlled car ads that every emailer ran several years ago. If you wanted one of those cars though, or to buy the non-remote controlled kind, you need one thing – money. December revolves…

Terrence Smalley, a longtime online marketing executive, has formed Outonthenet.com, a loyalty-marketing firm catering to the lesbian, gay, bisexual and transgender (LGBT) market.

A list of 351,561 buyers is available from the Spice Catalog. The
average unit of sale for adult videos and other sexually oriented
products was $60.

(Promo) So much for glacially paced evolution. Promotion marketing took defined strides this past year: with new media technologies, new approaches to creative content, new metrics and new definitions of success.

Douglas Publications LLC has selected MeritDirect to take over
management of its vast list portfolio, effective Jan. 1. The Douglas
Publications postal and e-mail master files have 355,000 and 160,000
e-mail addresses, respectively.

Wenner Media LLC has tapped Worldata to become its list manager,
effective Jan. 1. This appointment includes Rolling Stone, US Weekly and
Men’s Journal magazines.

Some 103,493 names have been assembled for the Financial Prospects
Superfile. These individuals participated in a telephone survey.

Air Miles, a U.K.-based loyalty program, has named Fiona Leslie regional marketing manager for the Middle East.

Statlistics was chosen to manage 19 lists for Advantage Business Media,
effective Jan. 1. One of these, a master file with more than 1.2 million
names, identifies people involved in laboratory services and life
sciences software development, as well as engineers responsible for
design, process and facilities management.