Search Results for: loyalty

Even though the majority of consumers find the idea of mobile ads annoying, marketers that are delivering valuable, relevant content are breaking through.

Direct Media Inc. has been appointed to manage Covenant House’s donor
file. Some 621,000 contributors are available, including 311,000 from
the last 12 months.

American City Business Journals Inc. has chosen Lake Group Media Inc. to
oversee the Sporting News Magazine file. Some 677,379 active subscribers
are named.

Web marketers looking to boost their customer satisfaction and loyalty metrics should strongly consider offerings free shipping and handling, according to a new consumer study.

Office supply chain Staples is looking for a few good photos that it can turn into posters.

Not only is e-mail a top sales driver for the 40 largest online retailers, respondents driven by promotional e-mails tend to be more satisfied with their experience and more loyal to the merchant who sent them, according to a recent study by ForeSee Results.

Not too long ago I spent a day teaching a group of marketing professionals about loyalty marketing. Fun it was not.

First, the Bad News: Spending on Event Marketing Fell in 2006. The average spent per company dropped to $685,598 from $795,147 in 2005, according to PROMO’s

No matter how much dust flies, spectators will see one thing when Cory Rasch explodes out of a chute this month atop a writhing bull: The Jack Daniel’s

Here’s a hot tip for marketers who want to stay in touch with their customers. Take a page from the past and try a customized magazine. Though more costly