Search Results for: loyalty

MGI Lists was chosen to manage the American Society of Association
Executives’ 17,398-member list. Only business addresses are provided.

Hudson Bay Co., based in Montreal, Canada, has expanded its relationship with Transcontinental Inc. beyond printing to include other direct marketing and analytical services.

ICG America Inc., a Stamford, CT-based e-commerce holding company, has acquired California Reds Wine Club, which promotes Napa Valley, CA, wines.

Commerce Planet Inc. reported its consumer loyalty-marketing group signed up a record number (3,466) paid memberships on Dec. 6.

American Name Services now manages this magazine’s file. More than
700,000 subscribers’ names are listed, including 177,367 from the last
12 months.

Meredith Corp. recently named ALC Data Management to oversee the Family
Circle magazine file. More than 2.4 million subscribers are available.

Belardi/Ostroy ALC LLC recently assumed management of the Bike Nashbar
list. More than 270,000 buyers are available from the last 12 months.

Pacific Lists Inc. now manages the Chiropractic Economics magazine file
with more than 50,000 names. Recipients include chiropractic professions
with their own practice as well as employees of chiropractic clinics.

Every marketer, it seems, has a loyalty program for something frivolous. But very few think of life’s basic necessities. So thinks one West Coast entrepreneur who has come up with just that: a program that will reward married couples up to $1 million for purchasing over the long term — provided they stay married.

RMI Direct Marketing has been chosen to manage 20 lists for Hachette
Filipacchi Media (HFM), effective Jan. 1. Nearly 6 million subscribers’
names are available from 14 magazine titles, a Canadian master file and
five other enhanced files.