Search Results for: loyalty

September 15, 2006 NEWS FROM PROMO XTRA Doritos Invites Consumer Ads for Super Bowl Sep 15, 2006 6:04 AM, PROMO Xtra, By Betsy Spethmann Trial Date …

Non-cash incentives generally motivate employees better than cash, but programs should be tailored to suit the corporate culture, desired behavior and employees’ job level.

Subway Restaurants are rolling out a new rewards component to its Cash Card program that lets loyal consumers rack up points to redeem for free Subway menu items.

NASCAR: has revved up its Official NASCAR Members Club loyalty program giving

Accounting for 25% of the population in the United States, Generation Y not only provides a huge current market, but it also provides the possibility of gaining lifelong brand loyalty.

Last month, the Coca-Cola Co. topped 2.5 million registered users for its My Coke Rewards loyalty program, largely by dangling incentives such as cruises

When promo shop Colangelo wanted to brainstorm some new in-store marketing ideas, it invited 100 clients and a handful of high-tech vendors in for a drink.

Have you looked around your neighborhood lately? Especially if you’re in the suburbs, chances are you see a lot of folks driving SUVs. Families with several

Multidiscipline (National) Burger King and the NFL Client: Burger King Corp. Agency: Equity MarketingSales of chicken strips and burgers spiked when the

Brands rely on incentive and premium programs to build consumer trial and loyalty. Two-thirds of respondents to PROMO’s third annual P&I Study indicated that their incentive program is designed to build consumer/brand loyalty. This year, the benchmark report includes trends in program goals, spending, ROI tracking, and much more