Search Results for: loyalty

Harrods, the British direct marketer and retailer, has selected SmartFocus to provide software and services to help with its customer data management, paticularly with it recently launched Harrods Rewards. loyalty program.

With an integrated campaign that helped consumers become their best—by becoming less—work by Brigandi and Associates for client Kellogg’s is the recipient of the 2006 PRO Award for the Top Campaign of the Year.

In an effort to build customer loyalty databases, drive consumers in-store and generate brand awareness, Cold Stone Creamery and 1-800-Flowers.com have paired in a birthday party sweeps.

Marketing best-practice dictates using options that best meet our financial objectives. Since money is scarce and everything costs money; return on investment rules supreme as the great leveler. While marketing has more options than the financial market has mutual funds (there are some 55,000 worldwide) finding the right target group is just as important. That’s why it’s critical to use a customer’s total spending as one means of deciding where to focus.

Nestlé Waters North America is rolling out a new loyalty program that rewards schools nationwide with sports equipment and field trips in exchange for labels from its Pure Life brand.

ESPN is venturing in to the loyalty marketing arena with the launch of its first rewards card that lets consumers earn points to redeem for a slew of sporting events, experiences and merchandise.

Chase Bank is freeing up the way consumers handle their rewards through a new credit card offering which lets consumers choose points or cash for their loyalty.

Best Buy has revamped its loyalty program Reward Zone, ditching its $10 registration fee, building two reward levels and adding a co-branded MasterCard. Best Buy used shopper feedback to restructure the three-year-old program, which has more than 7 million members.

Supermarket shopping is going high tech, and soon customers may be carrying their cell phones instead of circulars to receive store specials.

Retail veteran John Costello has become president of Pay By Touch, a payment service that is building out its loyalty-marketing capabilities.