Search Results for: loyalty

NIVEA: is dispatching teams of “attractive” brand ambassadors in 10 cities
today to present woman with a

Pontiac is hosting a broad range of car enthusiasts with a new social-networking site.

Borders launched a contest last week, exclusive to its loyalty members, that offers a “dream” experience around what it knows best: books, music and movies.

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Southwest Airlines has found a new way to reward frequent fliers—video games.

Grocery giant Supervalu has hired its first chief marketing officer, six months after completing its $17.4 billion buyout of Albertsons.

Pet owners love their pets and the retail stores know it. But PetSmart and Petco have two very different strategies for building customer loyalty and

Looking for the Next Big Thing? Here’s something you might not have thought of. Direct mail. Yes, old-fashioned snail mail. It is the only targeted medium

BRACE YOURSELF. Spring Break, that annual college rite, is about to start. But it will be more than the beer-soaked party of legend. For one thing, more

Forget cash. Gift cards are fast replacing dollars in rebate promotions. For starters, they must be used in the store, whereas cash can be spent anywhere.