Search Results for: loyalty

Loyalty Builders’ mathematician Bill Vorias offers a hypothetical example of how a lowered confidence-level requirement can work.

The results are in! Agency Freshworks won the Best Overall Pro Award for its campaign, “Simpsons Movie Kwik-E-Mart Experience,” for its client 7-Eleven.

EURO RSCG DISCOVERY: the customer loyalty marketing and global data analytics division of Euro RSCG Worldwide, has named Richard Hren has strategy director, effective immediately.

Euro RSCG Discovery Group, the global data analytics and customer loyalty-marketing unit at Euro RSCG Worldwide, has hired Steven Topper as marketing director, effective immediately

When major changes happen in the markets, The Wall Street Journal Online will generally send out email alerts. One of those came yesterday shortly after the close of the market. It said, “The Dow Jones Industrial…

UAL Corp. the holding company of United Airlines, has named Dennis Cary senior vice president and chief marketing and customer officer

Hilton Hotels has partnered with cognac maker Martell in an auction that allows loyalty members to bid points for the “ultimate Martell experience.”

Citibank is trying to get more customers with a “Thanks-A-Million” sweepstakes, offering members in its ThankYou Network rewards program a chance to win 1 million rewards points

This year’s finalists are an elite collection of agencies doing some of the best work in promotional marketing. Campaign descriptions can be viewed at

What did you expect? There’s an economic downturn. So promotion marketers are trimming their sails, judging by Promo’s 2008 Marketer Trends Survey. Only