Search Results for: loyalty

The first thing your customer sees of your mailing is the subject line. It is what entices them to open or simply delete the email. The subject line can make or break the offer.

Tax brands are going after young filers with integrated campaigns

Coupons Inc. brings CPG discounts to the iPhone

Marketers must be able to idenfity advocates and measure impact, or word of mouth won’t work. Here’s how to bring hard, quantifiable data to program evaluations.

Nuts and bolts issues like customer satisfaction and retention top marketers’ list of concerns. Worrying about the long tail is a thing of the past.

Loyalty program members are a marketer’s best customers. So it makes sense to ensure they stick around for the inevitable economic upturn.

Dunkin’ Donuts used word of mouth to promote a new coffee drink. Three out of four markets tested showed a lift.

Sharpie, Home Depot and Others Offer Lessons in Getting Customers Talking

Beat the recession without breaking the bank

Citi has launched a gift card design contest.