Search Results for: loyalty

In-depth coverage of the winners including interviews with the winning campaigns

New corporate identity reflects company’s unique approach to online advertising

In the 1977 Woody Allen classic “Annie Hall,” actor Jeff Goldblum, portraying a Southern California partygoer, tells his guru over the telephone—I forgot my mantra

Del Taco last weekend began a campaign to give away two free chicken soft tacos to customers who joined its loyalty club, Raving Fan eClub

Coupons.com, which offers members digital discount offers via Web and mobile phone, has expanded its platform with a new portfolio of services

Audi has engaged RTC Relationship Marketing to serve as its customer relationship marketing agency of record.

As goes Manitoba, so goes the whole of the Great White North? Air Miles, a Toronto-based loyalty program, certainly hopes so: The program’s partners that

During the weeks leading up to a marketing effort, a top campaign strategist does everything possible to glean customer insight. Targets are segmented

If you have ever gone to a sporting event, you have had a first hand experience with incentivized marketing. At some part of the park, there is almost inevitably some credit card company handing out branded items of…

Retailers and brands that sell online are stampeding into social media, a new survey finds—some for fear of looking less modern than their competitors