Search Results for: loyalty
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Agencies
CMO Council to Launch Research About Loyalty Programs
Chief Marketing Officer Council and InfoPrint Solutions Co., the joint venture between IBM and Ricoh, plan to launch a research initiative this summer to develop best practices for loyalty programs
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Agencies
Retailers Now Top Loyalty Marketers: Colloquy
U.S. retailers now constitute the largest collective market for loyalty reward program memberships, outstripping travel-hospitality and financial services aggregate memberships, according to Colloquy.
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Dave & Buster’s Hires ExactTarget for E-mail Marketing
Dave & Buster’s, Inc. has signed ExactTarget, a provider of on-demand e-mail and one-to-one marketing solutions, to power its e-mail marketing campaigns
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CADM Names Tempo Award Winners
The Chicago Association of Direct Marketing selected Fathom Communications winner of its “best of the best” President’s Award at its Tempo Awards ceremony
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The 2009 Promo 100
Looking for an agency? You’ve come to the right place. There are 100 shops listed here, everything from start-ups to mega-conglomerates, ranked in order
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Agencies
What to Consider When Staffing an Event
Everything is in place. Permits. Vendors. Location. Spectacular pre-buzz canvassing. The branded vehicle is anchored in a high visibility area, turning
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Agency of the Year
Every Friday afternoon, somebody breaks out the wine and cheese at Catapult Action-Biased Marketing offices across the country. The employees sip and
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Think Outside of the Box, the Google Box!
It’s no secret in the Internet marketing world that Google is the search engine powerhouse. However, because of this, it means greater competition and higher Cost Per Clicks.
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Doritos: Internet-based Loyalty Marketing winner
The Marketing Arm last May created an online reality game spanning a five-week period that resulted in a 200% increase in sales and a halo effect that boosted revenue another 150%
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True Value: Internet-based Trial Recruitment First Place
True Value has long thought of its stores as the hometown place to help do-it-yourself homeowners with maintenance and repair projects