Search Results for: loyalty
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Agencies
Hilton Gives Loyalty Members, Staffers a Shot at the Grammy Red Carpet
Hilton Hotels will celebrate its 22nd year as a partner of the Recording Academy with a pair of campaigns—one for loyalty members, one for staff associates– tied to the 52nd Grammy Awards ceremonies, to be broadcast on January 31
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Agencies
Borders Names Dan Angus VP of Customer Loyalty
Borders Group, Inc. has a new vice president of customer loyalty
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Agencies
Office Depot Opens Loyalty Program in Puerto Rico
Office Depot, which first opened locations in Puerto Rico in 2007, is now offering residents there the opportunity to join its Worklife Rewards loyalty program
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Agencies
Melting Pot Uses “Valentine’s Day” Flick to Build Loyalty
The Melting Pot Restaurants is working to build membership in its loyalty program with a bevy of promotions tied to the upcoming Warner Bros. film “Valentine’s Day”
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Agencies
Loyalty Program Providers Maritz And Affinity Team Up
Point-of-sale loyalty program provider Maritz Real-Time Rewards has teamed up with Affinity Solutions, a relationship marketing program provider. The two firms will jointly offer a point-of-purchase relationship marketing program for US credit and debit card issuers and retailers.
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PRO Awards Categories
Back to the PRO Awards Page 1. Best Multidiscipline Campaign Awarded to the campaign best utilizing more than one marketing discipline (broadcast, direct marketing, advertising, events, interactive media, public relations, etc.) Judges will be looking …
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Agencies
Groupe Aeroplan Seals Deal to Buy Carlson Marketing
Groupe Aeroplan Inc. has finalized its agreement to purchase Carlson Marketing Worldwide for $175.3 million
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Agencies
The Reward Cardholders’ Bill of Rights
The Consumerism movement, which began in the 1950s as a reaction against predatory business practices, reached its zenith in 1962, when U.S. President John F. Kennedy outlined four rights to which all consumers were entitled
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Agencies
Promotional Products Reach Efficiently, Don’t Annoy: Survey
A survey of marketers who buy promotional products found that the channel scored especially well as a way to reach targeted audiences with a single campaign spend and without annoying them
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PROMO’s top stories of 2009
Most popular articles of 2009 Here’s our list of the most read articles of 2009. Stay up-to-date with next year’s top stories by getting the Promo Xtra e-newsletter delivered to your email inbox. Subscribe to Promo Xtra today! #1: Kraft Pushes Recipes …