Search Results for: loyalty

Marketing expert Monica C. Smith answers few questions about the dos and don’ts of establishing a Facebook presence for a company’s brand.

Welcome to Broker’s Roundtable, a new weekly feature in Direct Listline. Every month, we’ll select a different panel of list brokerage professionals. Then each week for that month, they’ll tackle questions about pertinent industry issues and offer tips for mailers.

Mary Dillon, the CMO and executive vice president of McDonald’s, is leaving. She has accepted a position as president and CEO of U.S. Cellular Corp

Week in Review. Headlines for the week. Get Daily headlines from our facebook fan page (digital moses)

Beverage maker Pepsi has announced that it will roll out two location-based mobile campaigns to offer discounts and loyalty points to consumers who use them to patronize nearby restaurant partners

Loyalty 360 – The Loyalty Marketer’s Association has inked a sponsorship agreement with two businesses of Alliance Data, Loyalty One and Epsilon

In the persona marketing strategy, marketers create distinct customer profiles of typical customers, outlining such factors as their product preferences, the needs and aspirations that drive those preferences

Coupons can get found on the Web in a number of ways. For example, Google lists about 86 million search results for the term, and Bing 60 million

2010 IMA Award Winner, Internet-based Loyalty Marketing | After it determined that one-third of all small businesses reported that the uncertain economy was their biggest challenge, American Express Open re-launched its Website as a robust online resource

Telematch, Mocapay and JWT have made changes to their management.