Search Results for: loyalty

View the current IMA Awards site here. Best In Show: Wisk-It AGENCY: TracyLocke CLIENT: Sun Products Corp. Wisk laundry detergent, which has been helping people clean piles of dirty laundry for years, debuted a Facebook application to help people scrub …

Click on each campaign name to view their full description.Missed the list of 2010 Pro Award finalists? View them here.View our Judges Gallery here. VIEW THE 2010 PRO WINNERS PRESENTATION HERE Best Promotion of 2010 Goes to: Give a Day, Get a Disney …

If 2010 led marketers farther into the digital world to wring what they could from Facebook, Twitter, wireless devices and other non-traditional promotional medias, 2011 will also deliver its own curve balls

With roughly a week and a half before Christmas, it would be easy for marketers to feel their fates have been set. It would also be incorrect, according to Dennis Armbruster, managing partner at LoyaltyOne Consulting.

The company reported that savings from offers presented both on the Coupons.com Web site and through the Coupons.com network of digital affiliates

In a traditional loyalty program, the key component of dialogue is the value exchange you provide value-added information to your customers, and they

If you’ve got a few minutes, we’ve got a few great ideas. Actually, more than a few. Make that a lot. Given that everyone is swamped at the end of the

A soft economy can make even the strongest of loyalty programs sluggish and stagnant. As fiscal challenges continue and consumer spending remains tentative, loyalty programs need to work harder than ever.

An email welcome program is definitely a best practice. Except for transactional emails such as order confirmations and shipping notifications, welcome emails typically have the highest open rates of any marketing emails

Understanding the psychographics and technographics of your audience is paramount. What are their triggers and inhibitors