Search Results for: loyalty

A strong social media strategy helped the Boston Celtics increase its e-mail marketing database by 20%.

The rapidly evolving social networking landscape provides an open playing field for consumers to access your marketing across global, cultural and linguistic lines.

A hit in 2009, Southwest Airlines’ “Partnerpalooza” promotion is circling around for a second flight. And this year, in addition to a fistful of free tickets, entrants into the loyalty-based contest can win something many Southwest passengers cherish: automatic “A ticket” status for a full year

Maritz has partnered with Bunchball, which brings expertise in using game mechanics to attract new members and increase activity

Within the first hour I talk with anyone new about customer loyalty, they inevitably ask, “What do you think is the best loyalty program out there?”

It

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If your emails are more stone tablet than iPad, you might want to consider some innovative ways to shake up your campaign and get those open rates out of the hibernation they’ve been in since the Emailocene era.

Loyalty marketers are rarely accused of being slow off the mark, and the rate at which they have innately grasped two of the three Rs of loyalty marketing – reward, recognition, relevance –supports this.

Take rewards. Marketers are long accustomed to giving tangible thanks – airline tickets, extra groceries and so forth – to their customers who change their behavior and offer insights into what they value. And recognition has been offered in the form of special access to events or information, or upgrades when inventory allows.

The key to cutting through the clutter – and what will separate the truly genius loyalty marketers from the merely smart – is creating engagement by demonstrating they know who they are and what they care about. In short, by being relevant.

Citi, Godiva, Hyatt, RecycleBank and U.S. Bank shared honors at the inaugural Colloquy Loyalty Awards.

The awards recognize transformative, consumer-focused loyalty initiatives in five categories.