Search Results for: influencers

  • Mail Stream: A Report on Incoming Direct Mail

    Ross-Simons Launches Via Via, a new catalog from fine jewelry, home and gift merchant Ross-Simons, offers shoppers a unique, casual collection of jewelry, accessories and home decor items. A note on the inside cover of the Premiere Edition asserts, …

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  • Caveat blogger

    Long before companies started to leverage blogging as a next generation CRM solution and/or a means for thought leadership, individuals were using blogging to meet their own needs and sometimes no needs at all. Not many…

  • Agencies

    Three Paths to Purification

    Sometimes I am 99% certain that my makeovers will produce a better return on investment than the original ads. But not always. Occasionally what I have blocked out is merely a creative hypothesis that deserves to be tested.

  • BrandAnimation: Brand Influencers in Motion

    It all started when I picked up my friends Adam and Robert on our way to the local Safeway. Adam and Robert were disagreeing about what to buy for the lasagna. Not the ingredients. The brands.

  • Reading Unhappy Customers as Warning Signs

    No company relishes negative feedback from its customers. But in this age of growing demands and increased channels for communication, everyone’s getting it. In fact, our data show that neutral to discontented customers make up the largest segment of most every company’s customer base.

  • Women Are the Demographic of Choice

    (Direct Newsline)Looking for the person who control the purchase decisions in a family? Ask if the lady of the household is home.

  • Toyota’s Scion Hits Runway with Sportswear

    Toyota’s Scion brand unveiled a line of sportswear at a celebrity charity golf invitational last week.

  • Blogging in the Corporate World

    In my inbox today, I saw a MediaPost article titled, “Execs Mull Pitfalls Of Corporate Blogs.” It stemmed from the author attending a panel at OMMA Hollywood in which the participants discussed blogging as the new CRM. The…

  • Blogging in the Corporate World – The Company Blog, Part 2

    In Part 1 of Blogging in the Corporate World, we discussed the significance of blogs, who has a company blog, and the different implementations of them. In Part 2 we conclude our look at the company blog landscape first with an…

  • Live From NEMOA: Court the Influencers

    People may admire celebrities, but they listen to their friends. That’s why word of mouth marketing (WOMM) is becoming a growing trend, said Julian Aldridge, president of Ammo Marketing.