Search Results for: influencers

Effective use of technology is a must in order to efficiently produce, distribute, and service products as well as maintain high levels of customer service and engagement.

Rich Seban, president and COO, Hostess Brands, shares the marketing strategy and execution that pulled Hostess back from bankruptcy.

Crowdsourcing brand advocates can be a great way to generate leads, and making the most of existing customers, employees and influencers just makes sense.

When you’ve invested time and resources into optimizing your marketing channels, special attention should go to perfecting data collection.

This review of some of the best social marketing campaigns—Nivea, Lowes, Honda and others—offers great tips for 2014.

B2B marketers who want to use social media as an engagement tool should first take a step back and listen to what their customers and prospects are doing online.

This set of marketing trends is worth taking a look. It spotlights technological, demographic and cultural shifts combined with opportunities for marketers.

Some mobile-friendly retailers and brands are more advanced than others, but it is the risk takers that are offering up innovative ideas to steal.

Here’s 10 tips that mature brands can rely on to create and uphold a strong social media presence to keep customers engaged.

Holiday 2013 was the season of the connected consumer, with shoppers looking to leverage email offers, in-store research, apps and other e-enabled promotions.