Search Results for: influencers

Here’s how to engage in closed-loop marketing by identifying the data that matters in a few basic steps

Agencies on both the B2B and B2C marketing side of the fence agree that if you want to not only survive, but also to thrive, you need to move with the times.

The true driver behind a successful loyalty program is Big Data—the detailed information captured on consumers via an array of interactions across channels.

At this critical time for retailers, it’s never too late to power up these five ways to get the growing demographic of makers in the door or online.

Here are eight trends for 2016 to put your money on.

Moet Hennessy has a key brand building strategy to reach multicultural millennials. Manny Gonzalez, senior director of multicultural programs, fills us in.

John Costello, president, global marketing and innovation, Dunkin’ Donuts, on the six principles that drive brand building.

Just as Captain Kirk and Spock ventured to new worlds and made tough decisions to steer the Enterprise to safe ground, sales executives also have to make the right decisions to drive their organizations to hit their sales targets.

Quinn Kilbury, Heineken senior brand director, talks about why the brand decided to launch a line of subtly branded menswear.

A whopping 85% of B2B organizations aren’t using buyer personas effectively, according to research from ITSMA.