Search Results for: influencers

Influencer marketing offers much opportunity for brands willing to invest time and resources and place customer experience at the forefront of their marketing strategies, according to a new report.

Authenticity is now the business of marketers and CMO’s. It’s an art form, not a tactic. And when it comes to rebranding, it must be considered as a key factor in how you develop and deliver your brand.

Privacy, native advertising and microbloggers are among the numerous legal and regulatory challenges that will vex marketers in 2017. Here’s a rundown.

Google’s “Innovation & Inspiration” session as reported this week by Andrew Levine, a Forbes contributor. The day focused on what the future holds for destination marketing, but many of the examples and ideas can be applied by marketers in other categories.

To make sure your influencer marketing budget is put to good use, here are five changes you should be aware of as 2017 gets underway.

ROI matters. After all, today’s marketing professionals are tasked as much with executing successful creative campaigns as they are with managing costs. Balancing on the budgetary tight rope is tough. Marketers need to know how to make every dollar stretch.

TapInfluence asked its influencer network what the most important factors were when developing a relationship with a brand. Their responses were surprising.

By unifying previously siloed parts of the campaign lifecycle and distribution channels, marketers can unlock enormous efficiencies and greater insight.

Amazon Go is a game-changer for retail overall. Here’s why this model, which skips store checkout lines via a smartphone app, will work.

If we look at the most recent research in psychology, the paradox of choice isn’t an absolute. Research has actually shown that the context of an assortment plays a larger role than the total number of options