Search Results for: influencers

Influencer marketing trends are affecting businesses of all sizes that use social media influencers to help spark conversations around products, promotions.

Hear from Sara Welch, Amazon shopper marketing lead, Kimberly-Clark, on how shopper marketing and the path-to-purchase meld to market U by Kotex FITNESS.

The success of Airbnb Experiences focus on three essential principles that can be leveraged by any company to elevate the quality of its own brand experiences.

Compare your company to the best practices of industry leaders in these five critical organizational readiness areas.

Account based marketing (ABM) helped Domo connect with key prospects using a digital and direct mail campaign brewed around the concept of coffee.

Usage has accelerated for three consecutive quarters, and with no explicit direct competitor in sight, Twitter will be around for the foreseeable future. But, it’s still not right for every brand.

Feel like there’s something missing in your life? Maybe you didn’t see our top 10 most read B2B and marketing technology articles for April. Here’s a recap.

While it’s important to evaluate your brand (and perhaps make revisions), a complete rebrand may not always be the best option.

Marketers are taking a page from what brands like Nest are doing and moving from simply marketing a product, to adding brand value by solving bigger problems.

Letters were sent to both brands and individual Instagram influencers that identified specific social media posts.