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In nature, ecosystems are dynamic. The denizens of an ecosystem don’t simply live peaceably side by side; they exist in symbiotic harmony. They benefit, interact with and feed each other. And to survive, ecosystems adapt to change. Because of these characteristics, an ecosystem is the perfect metaphor for a customer loyalty strategy.

Google Inc. said Wednesday it is testing Google Gadget Ads, a new rich media format that allow users to engage with ad content.

Yahoo Inc. will sell most of the display advertising for Bebo, a British online social network, according to wire service reports.

HispanicSMB.com will join Admixture’s multicultural online ad network.

In a surprise move, e360 Insight CEO Dave Linhardt has dropped his lawsuit against a group of anti-spammers he filed earlier this year.

How does a business-to-business enterprise retool to increase its appeal to consumers? When Brandon Whildin joined Dekalb, Ill.-based Diamond Tour Golf as director of marketing about three years ago, the company had almost no Web presence.

You might not think of a beef retailer as a hotbed of advanced technological thought. But Nebraska-based Omaha Steaks can lay claim to being at the forefront of a number of trends in both marketing and technology.

Few are immune to the buzz factor surrounding technology trends. But those looking to hop on the social media bandwagon might want to strategize before they leap. For the scoop on why you need to see where social media tools fit with your objectives and audiences, click here.

New Orleans Charlotte guard Chris Paul is giving back to his hometown of Winston-Salem, N.C. and Octagon is organizing sponsors to support the effort.

When it comes to choosing business-to-business media, it’s useful to separate acquisition and retention expenses. Defining acquisition is fairly straightforward.