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Arbitrage is driven on traffic, and cpa network revenues are for a large part driven by the successful acquisition of traffic. Sometimes, you don’t need new publishers or new advertisers. Sometimes, you need new traffic.

Publishers, Network, and Advertiser. These are the essential building blocks of the performance marketing ecosystem. Publishers work with networks; networks recruit and work with…

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BlueGlass Interactive (www.blueglass.com), known as
one of the fastest growing online marketing agencies, is announcing the launch of their newest innovative marketing tool, CopyPress — platform for search optimization.

Now that the talk is less about social media replacing email and more about how the channels complement each other, marketers are striving to ensure that they obtain maximum synergy from using them together. John Foley, Jr., CEO of marketing solutions provider InterlinkONE, discusses the differences between email and social media that make it important to integrate them effectively, and how to do just that.

As their reward for participating, players received a FarmVille McCafe Consumable, a digital “drink” that let players navigate the game faster and perform actions such as tending their crops and feeding animals at double speed

Thanks to the end of summer and the start of back-to-school season, the retail industry had a strong August, according to data from both Compete and comScore.

According to a survey conducted by Harris Interactive for Tealeaf, an online customer experience management software provider, online retailers may have lost an enormous amount of money due to transaction problems on their websites.

A little liquid compost will certainly help plants grow, even if the plants are on the heads of politicians

According to recent numbers released by Compete, consumers are more likely to research expensive items online than they are to research less expensive items.