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  • Ad:Tech SF 2008 Survival Guide

    The Wall Street Journal, among others, reported yesterday that “Yahoo Inc. and Time Warner Inc.’s AOL are closing in on a deal to combine their Internet operations, a move aimed at thwarting Microsoft Corp.’s effort to…

  • Start Thinking About Landing Page Optimization

    Imagine that you are in charge of online marketing for your organization. You have slaved for months to tune and optimize your campaigns. Countless hours

  • Social Media Research Is Work in Progress

    It’s still the early innings of the social networking game, and companies are continuing to formulate strategies on how to get into it while analytical observers are trying to discern what the online dialogues mean.

  • Made for Yahoo Feed Sites Under Scrutiny

    In addition to the writers strike ending, the flurry of activity surrounding the potential acquisition of Yahoo also pushed another, and in this case much more relevant to our industry than the writers strike, piece of news to the…

  • Agencies

    Burger King, Carvel Celebrate Cabbage Patch Kids Anniversary

    The Cabbage Patch Kids brand is toasting its silver anniversary with a host of promotions being led by partners Burger King and Carvel.

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  • Agencies

    Social Tease

    Social networks are not going away not if usage and membership stats are any indication. It’s estimated that 37% of online U.S. adults and 70% of U.S.

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  • The FTC Puts the Heat on Payday Loans and Consumer Finance Advertising Online

    Recent legal community buzz involves talk of a new direction for FTC prosecutions of online marketers. Apparently, the FTC has decided that it’s time to get seriously involved in the protection of consumers responding to ads…

  • Agencies

    KFC Touts Big Game End Zone Chicken Dance

    KFC is prodding some big-time footballers to flap their arms like chickens in a Super Bowl end zone celebration for charity.

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  • A Birthday and a Birth

    The Internet turned 25 over the weekend. Twenty five years ago last week, Vint Cerf and Robert Kahn got a few computers in their Defense Department research agency to start talking to each other using the TCP/IP protocol. That platform, which had been in development for more than a decade, let small computer networks start talking to each other.

  • Will 2008 Be Great?

    As we wrote out our predictions for the upcoming year, one question kept creeping into our mind – “Will this year be a good one?” Saying this company might go public or this vertical might not tells the affect but not…