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The Year That Will Be: What to Watch for
As quickly as it came, it has passed, and now it begins again. One year has ended and another has started off in a hurry, so fast that we almost
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2010 Pro Award Winners
Click on each campaign name to view their full description.Missed the list of 2010 Pro Award finalists? View them here.View our Judges Gallery here. VIEW THE 2010 PRO WINNERS PRESENTATION HERE Best Promotion of 2010 Goes to: Give a Day, Get a Disney …
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Coupons vs. Deals
The public stock markets make it very easy to separate those who had a good year from those who did not. As is the case with the…
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Getting a Grip on Groupon
To judge how hot the “social coupon” space is now, try this unscientific experiment. Look up an online article on one of the category leaders—Say, Groupon or LivingSocial.com
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The Week in Review
Headlines from the industry.
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Diablo Media to Donate Portion of December Profits
Diablo Media, www.diablomedia.com, an industry leader for affiliate networks, announced today the launch of their Diablo Cares program.
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Nivea Facebook Contest Will Unite Couples in Times Square at New Year
It may have escaped notice by the unromantic among us, But skincare brand Nivea has been owning the romantic aspects of New Year’s Eve in Times Square for two years now, last year going so far as to build a Kiss Platform
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OfficeMax Takes Elves beyond the Dance Floor
Four years ago, Office Max caught lightning in a bottle with its viral “Elf Yourself” feature that let users paste their photo onto a dancing elf and share the result with friends
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Agencies
Sports Authority Uses Check-ins to Build Black Friday Store Traffic
Athletic equipment retailer Sports Authority has upped the bar on its social promotions in the weeks leading up to the Christmas holiday, with campaigns in Facebook, Twitter and location-based game Foursquare designed
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Agencies
Short and Sweet: Quick Tips for Marketing Success
If you’ve got a few minutes, we’ve got a few great ideas. Actually, more than a few. Make that a lot. Given that everyone is swamped at the end of the
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