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After more than three years in beta mode, Yahoo!’s Ads in RSS program was shut down on Monday, “to focus on other more broadly used ad products for our publishing partners, such as Sponsored Search and Content Match,” according to an e-mail sent to publishers.

The Cheesecake Factory is promoting its 30th anniversary with a contest that asks patrons to name the next cheesecake flavor for the menu.

It’s hard to be hip in Chicago in February. The city turns into a colony of down-filled panda bears sporting whatever ear-flapped and pom-pom-topped headgear

Name Media runs a collection of enthusiast Web sites for everyone from pro photographers and tech heads to astrology buffs. Together the ad-supported

Napster may be an online phenomenon. But it needed every marketing tool available, from print ads to live events, when it relaunched as a legal music

Talk about strategic brilliance: Every one of the companies featured here devised a complex, data-driven solution for a marketing problem. And they’ve

E-Centric recently chatted with Maria Bailey, author of “Mom 3.0: Marketing With Today’s Mothers by Leveraging New Media & Technology” about whether marketers are doing a good job reaching maternal girls online

Those that saw our “You Give Leads A Bad Name” presentation will know that one of our favorite topics to cover outside of (the lengthier and more time consuming) strategy / analysis pieces are more observational in nature.

Key Marketing Advantage was selected to manage a list of 546,917 subscribers to The Progressive Farmer.

General Mills, NBC’s “Biggest Loser” and Feeding America are collaborating on a weight loss challenge that will deliver a pound of groceries to local food banks for every pound participants knock off