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According to a recent study released by Unica, a marketing technology provider based in Waltham, Mass., marketers in North America are doing a pretty good job of utilizing or planning to utilize social media.

The week ended March 13 was the first time that Facebook was the number-one online destination in the U.S., topping Google. So this seems as good a time as any for two marketing solutions providers to release software that aims to integrate social media efforts into cross-channel campaigns.

Anyone still struggling to get out the wedding gift thank-you notes will appreciate the task facing Feeding America, a hunger-relief organization that focuses on Americans: The organization generates nearly 500,000 responses to its solicitations every year, and wants to efficiently acknowledge every one of them

The most common mistake marketers make when it comes to acquiring e-mail subscribers has nothing to do with where they place the sign-up box on their Web site, or what incentives they offer, or even which media they use to promote their e-mail offering.

Internet Brands Inc. has acquired Tjoos.com, an online coupon Web site.

Feeding America has chosen Merkle

Will ads in Twitter streams turn off the social networking giant’s users? This is a question that the company seems ready to face as Twitter seems set to unveil an ad platform in early March.

Social media is no mirage, says Debra Aho Williamson, senior analyst at eMarketer. Her company projects that 2010 will see continued growth of advertising spending on online social networking sites.

Aliso Viejo, CA – Following a terrific year of growth in 2009, Traffic Engine is proud to announce the launch of their new TrafficEngine.com domain. The site will include all of the services from the former .net domain, along with many upgrades and improvements designed to simplify traffic services for clients.

A new tie-in incentive campaign is giving parents two things they may need badly for a happy home: a DVD version of the animated film made from the modern children’s book classic “Cloudy with a Chance of Meatballs”