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In B2B marketing, how do you make social media an efficient, cost-effective channel for finding new customers and selling to business clients?

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The 9,000 piece mailing sent on Dec. 28 netted a 3% response rate, says Steve Kerr, chief development officer.

As can be seen from Erik Hauser

Chief Marketer recently talked with Zach Welch, vice president of client services at social media news feed consultancy BrandGlue, who shared some best practices for B2B marketers who want to make the most of their “friendships” on Facebook.

When people talk about social media promotions and highlight best practices from case studies, they are almost always focused on Facebook. And while it makes sense for marketers to turn to the behemoth for their promotions, there are a lot of specialized, smaller networks that are equally effective in achieving results.

Best Use of Branded Web Game(s) | Crane’s products include cards and stationery, are premium-priced and, until recently, were available only in fine paper stores.
Rosetta built the company a Facebook page, but it needed a hook to draw friends and likes

If you

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TREVOSE, PA – December 9, 2011 – The Advertising Specialty Institute today launched ASI SmartSales, a customized solution for maximizing sales and revenue opportunities, powered by Oracle exclusively for the promotional products industry.