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The Week in Review
Headlines from the industry.
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New BlueGlass Product, CopyPress, Changes the Online Publishing Game
BlueGlass Interactive (www.blueglass.com), known as
one of the fastest growing online marketing agencies, is announcing the launch of their newest innovative marketing tool, CopyPress — platform for search optimization. -
Email
Q&A: Making Money While Email and Social Media Make Nice
Now that the talk is less about social media replacing email and more about how the channels complement each other, marketers are striving to ensure that they obtain maximum synergy from using them together. John Foley, Jr., CEO of marketing solutions provider InterlinkONE, discusses the differences between email and social media that make it important to integrate them effectively, and how to do just that.
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McDonald’s Invites Players to Fun on the FarmVille
As their reward for participating, players received a FarmVille McCafe Consumable, a digital “drink” that let players navigate the game faster and perform actions such as tending their crops and feeding animals at double speed
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Retail Sites Are Strong in August
Thanks to the end of summer and the start of back-to-school season, the retail industry had a strong August, according to data from both Compete and comScore.
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Transaction Problems Cost Online Retailers $44 Billion
According to a survey conducted by Harris Interactive for Tealeaf, an online customer experience management software provider, online retailers may have lost an enormous amount of money due to transaction problems on their websites.
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Texas, Cow Manure and Politicians
A little liquid compost will certainly help plants grow, even if the plants are on the heads of politicians
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The More Expensive the Purchase, the More Likely Research Happens
According to recent numbers released by Compete, consumers are more likely to research expensive items online than they are to research less expensive items.
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Pulse 360 Selects AdAdvisor
AdAdvisor Helps Pulse 360 Advertisers Maximize Return on Their Budgets While Reaching Premium Audiences
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Affiliates Behaving Badly … Again
It is the love / hate relationship between affiliate manager and affiliate. Make money. Make me money, but don’t get in trouble. Need me to look the other…