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HGTV is sidestepping some TV, print and outdoor ads in favor of a full calendar of event and experiential marketing programs this year.

According to comScore, Instagram saw its audience of unique visitors increase month-over-month more than any other Web property in April, while general news sites and beauty/fashion/style sites saw their audiences grow significantly as well.

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Linda A. Woolley, the acting president and CEO of the Direct Marketing Association, discusses the challenges and opportunities the organization faces.

Modern marketing databases are asked to do much more than they have in years past. Decision Software’s Jeff Fowler offers insight into designing and structuring platforms for maximum benefit.

Data allows GameStop’s in-store game advisors to address the 10 million participants in the PowerUp loyalty program individually.

The Pampers Facebook page launched in April 2009 and now has more than 1 million likes. That

Christian humanitarian organization World Vision is stepping up its direct mail donor and acquisition efforts in the United States.

Understanding your most active Facebook fans and targeting them with unique content can dramatically improve virality.

Doubling of staff, office space accommodates significant expansion plans for 2012

March 28, 2012 (Los Angeles, CA) – Nami Media, a leader in online marketing technologies and applications, has significantly expanded its operations as a result of triple-digit growth over the past three years.