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Here’s 10 tips to help manage the steady stream of customer data marketers receive every day from multiple touchpoints.

Chili’s gets targeting right, with a personalized email that hits all the right notes.

According to Facebook COO Sheryl Sandberg, Facebook Offers have been claimed by nearly 42 million unique users since it launched last year. During the fourth-quarter earnings call Wednesday she also noted that the cost per redemption for marketers compared favorably to other channels, such as email, paid search and display. Back in October, Facebook noted […]

We’re continuing our series of profiles of local-commerce companies by featuring Koopedia. The purpose of these Q&A interviews is to give merchants, marketers and others in the industry a look at what some companies out there are doing. These profiles are also meant to offer different takes on the future of the local-commerce industry. Koopedia […]

Groupon has acquired Glassmap, a startup that has created a location-based deals discovery app. In October, Glassmap unveiled a feature enabling local businesses to target users of the app based on their interest, activity and location, which sounds like a nice fit for Groupon Now. Glassmap learns about a user by looking at their Facebook, […]

To showcase the brand’s fuel efficiency, Volvo Trucks has launched an iPad game and an accompanying online scavenger hunt for U.S. participants.

However you use Twitter, it’s a good idea to follow some of the biggest global brands out there. “Not only will it provide you with the opportunity to keep yourself amused, take advantage of product promotions and enter competitions, but you will also learn how to create better content for your own company’s feed,” writes […]

Facebook is giving advertisers the ability to customize the headlines of their sidebar ads for their Facebook pages, apps and events via the API, Power Editor and self-serve ad tool. This ability to tailor headlines was previously available only to advertisers linking off of Facebook. All advertisers are now able to customize their headlines with […]

Webinars are an effective multipurpose tool for any marketer trying to generate leads. Running them might require mastering a slight learning curve, but once webinars are an established part of a company’s strategy, they can actually benefit and feed other lead-generation tactics. To get ideas for webinar topics, a marketer doesn’t need to look very […]

From brands ranging from Craftsman and KFC to IKEA and Coca-Cola, read about campaigns that tap into trends all marketers will be grappling with in 2013.