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If we could, we would like to create a performance marketing index, not one that tries to guess at the total revenues of those running cost per action ads, but one that could truly answer the question of what are the best offers. Each network tends to send out emails suggesting what to run, but knowing that their…

The brand’s mobile incarnation ports over popular Web features such as customer reviews, Click & Pickup, and the ability to check in-store availability of an item

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The effort involves online video, twitter, Facebook and even a branded casual game.

If you ate a grasshopper, or cow tongue, veal brains or ostrich, you’d want to tell someone about it. Probably a bunch of people, in fact-either as a boast or perhaps to find an antidote

Performance marketing has always been about that, performance, which explains why historically, those servicing the sector, e.g., networks and aggregators focused on the furthest point along the funnel, namely a lead or a sale. It was a point of…

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While some B-to-B marketers are considering going on the road again, many are turning to virtual conferences to engage customers and prospects who might not have the time

Social media has led to a lot of great creativity and innovation in digital communications and marketing. It truly enables the whole concept of word-of-mouth marketing by giving users easy tools to share with their network, for ideas to spread beyond our own social circles, and for new ways to connect with brands and products we love. With all that promise it is important, as companies, for us to provide the most effective way to stay fresh with news and information to keep fans, followers, subscribers, and most importantly, customers efficiently informed.

Direct mail is without a doubt one of the most old school of traditional direct response techniques. Paper, printing, postage…it can all seem like the stuff of cavemen to marketers weaned on all things virtual.