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Marketing isn’t taught by the mathematics departments within colleges and universities, but some day maybe it will be. Each day, marketers are more dependent on the numbers. Metrics and measurements talk to marketers, revealing secret insights into campaigns. For example, data analysis shows how channel optimization makes money.

A new report that examines the mobile capabilities of 100 top brands in luxury categories from fashion and hospitality to beauty/skincare and jewelry gives failing grades to almost half of those brands’ mobile portals.

Maybe I’ve been watching a little too much “Downton Abbey” lately, but I think we as a society

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What are the odds that your communication will appear in someone’s social news feed at the exact time that they are logged in to see it?

This past weekend, for the first time in ages, an email hit my inbox that made me want to revive our

Now is as good a time as any to begin our semi-annual LeadsCon shameless plugs. It’s actually a great time given that LeadsCon is now less than five weeks away. As always, DMConfidential readers have the great fortune to pay the absolute lowest price; in this case, that is…

In B2B marketing, how do you make social media an efficient, cost-effective channel for finding new customers and selling to business clients?

Headlines from the industry.
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The 9,000 piece mailing sent on Dec. 28 netted a 3% response rate, says Steve Kerr, chief development officer.