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Facebook is inviting the press to “Come see a new look for News Feed” next Thursday, March 7, at 1 p.m. EST, at its headquarters in Menlo Park, Calif. This may or may not clarify the significance of some new Timeline and News Feed designs that have been reported recently: –

If your marketing team plans to take on a significant marketing technology upgrade this year, your most important first step is to build smart business requirements to guide the team.

Twitter’s API is getting an update that will give developers the opportunity to choose from tweets with “none,” “low,” “medium” and “high” values. This feature, intended to help applications that display tweets from a stream curate high-quality tweets, essentially evaluates tweets. Twitter shares that the “medium” and, eventually, the “high” tweets will “roughly correlate” to […]

Nearly 42 million unique users claimed Facebook Offers since its launch last year, according to COO Sheryl Sandberg during the company’s recent fourth-quarter earnings call. In October, Facebook revealed that 75 percent of offers claimed on its social network happened as a result of a user seeing a story in their news feed about a […]

Here’s 10 tips to help manage the steady stream of customer data marketers receive every day from multiple touchpoints.

Chili’s gets targeting right, with a personalized email that hits all the right notes.

According to Facebook COO Sheryl Sandberg, Facebook Offers have been claimed by nearly 42 million unique users since it launched last year. During the fourth-quarter earnings call Wednesday she also noted that the cost per redemption for marketers compared favorably to other channels, such as email, paid search and display. Back in October, Facebook noted […]

We’re continuing our series of profiles of local-commerce companies by featuring Koopedia. The purpose of these Q&A interviews is to give merchants, marketers and others in the industry a look at what some companies out there are doing. These profiles are also meant to offer different takes on the future of the local-commerce industry. Koopedia […]

Groupon has acquired Glassmap, a startup that has created a location-based deals discovery app. In October, Glassmap unveiled a feature enabling local businesses to target users of the app based on their interest, activity and location, which sounds like a nice fit for Groupon Now. Glassmap learns about a user by looking at their Facebook, […]

To showcase the brand’s fuel efficiency, Volvo Trucks has launched an iPad game and an accompanying online scavenger hunt for U.S. participants.