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Effectively leveraging mobile as a sales tool requires more than just building an app, and this is where most B2B mobile sales and marketing efforts fail.

Think of an API as a bridge that connects two distinct web-based products or services together in order to accomplish a specific task

“Social media ROI” is a fallacy doomed by our inherent need to quantify everything around us—even human behavior, conceptions, and goodwill.

Some mobile-friendly retailers and brands are more advanced than others, but it is the risk takers that are offering up innovative ideas to steal.

A small number of advertisers have been allowed to use Facebook’s infrastructure to place ads on other mobile apps.

Before investing in content creation, stop and take a moment to consider how content will help you meet your business objectives.

Think back to the last trade show you attended. You were communicating just by being there. Social is the same concept.

Octagon’s John Shea talks about the challenges and rewards of marketing in Brazil in the run up to the 2014 FIFA World Cup and the 2016 Summer Olympics.

Here are the five biggest things that changed the social landscape in the last 12 months . . . and what to watch for in 2014.

Looking for inspiration in the new year? In this special report, Chief Marketer profiles 12 stellar brands that are doing it right.