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Here are four steps B2B content marketers can take to start better aligning their marketing and sales content initiatives.

The ongoing challenge is resisting the urge to collect and analyze everything we can get our hands on. Here’s 4 tips to efficiently gain insights from data.

Broadening the reach of your native advertising is similar to any other type of international expansion — it begins with research. Here are the first three steps to take

Account based marketing starts with the right information on accounts. Here’s what you need to chart the anatomy of your best prospects.

MINI’s new campaign “Defy Labels” takes on stereotypes, including the ones it hears like “chick car” and “frivolous fun.”

Jeff Hamilton, president, Nestlé Prepared Foods, shares how Lean Cuisine deleted the word diet from its marketing lexicon and turned the brand around.

Consumers may be addicted to social media but that doesn’t make it the best relationship building channel. Consider the power of email marketing.

If content marketing isn’t already a clear focus for your team, 2016 will be the year it leaps to the forefront.

Here’s the trends in social, tech and digital marketing you need to watch in 2016.

Does paid video search make sense for your organization? Here’s what to consider before investing.