Search Results for: data

Natural health products marketer Dews Twenty First Century has appointed
Lake Group Media Inc. as its list manager. These 37,746 men and women
spent an average of $27 per order in response to direct mail. MKTG
Services was the prior list manager.

Includes rank by growth and campaign work as well as “How we did it.”

2005 Rank Agency/Primary Services 2004 Net Rev. 2-Year Growth % Agency Age Net Rev./Employee 26 Alcone Marketing Goup Irvine, CA Matthew Alcone 949-770-4400

Canadian Club whisky kicked off its largest marketing promotion to date last month, tying its brand to the explosive popularity of poker, especially among

2005 Promo 100’s top 25 companies.

When it comes to e-mail campaigns, little things like personalized greetings mean a lot, and big things like original photography and strong subject lines

Data is a lot like money. If you have it and you can access it, it’s a wonderful thing. But if you don’t have it, or you have it but can’t get to it when

NEW LISTS Cheryl & Co. 1-800-Flowers.com Inc. is offering the customer list from Cheryl & Co., its cookie and dessert gift division. Nearly 200,000 catalog

It’s that time of year again: report card season. School adminstrators figured out a long time ago that it was wiser to mail these directly to parents rather than rely on students to carry those portentious envelopes home. Not that I’d ever suspect my …

The clock is ticking on an effort by the big credit card companies to get Web merchants to tighten up both their data handling policies and their network security.