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Webster might not agree with the Federal Trade Commission’s definition of the word “sender.” But marketers have reason to be happy about it.
The FTC has determined that multiple advertisers in an e-mail newsletter cannot all be held responsible for the letter’s Can-Spam compliance.

You’ve tried to stoke your Internet sales, but despite your best efforts, they just aren’t growing all that much. And you know e-commerce in general is more robust than it’s been in years. What are you doing wrong?

LA Gear is bringing its brand to life via an interactive campaign featuring its new track shoe styles, in which animated shoestrings act out various scenes from Hollywood movie genres online. Consumers who log on to Lagear.comcan see the shoestrings in …

Taco Bell is asking consumers to part with some words of wisdom as part of the QSR’s second annual Share Your Sauce Wisdom contest for a chance to win a year’s supply of free food. The QSR is searching for unique Taco Bell sayings to include on its …

In addition to its recent appointment as manager of the Hemmings Motor
News file, Statlistics has also been named manager of the Hemmings
Publishing Master File, Hemmings Muscle Machines and Hemmings Classic
Car lists. The master file consists of 257,101 subscribers from all
three titles targeting car collectors.

Chevrolet has signed a multimillion dollar advertising deal with Nickelodeon as part of a new initiative to reach consumers across multiple platforms. The effort is part of a new campaign by General Motors to target families. Nickelodeon and Chevy …

American Eagle Outfitters plays the Black Eyed Peas this weekend in a cross-promotion for the band’s new album. Listening parties in American Eagle stores tout their new album American Eagle will play cuts from the new album, Monkey Business, for …

The American Library Association (ALA), Major League Baseball and the MLB Players Association have kicked off the fourth-annual “Major Leagues @ your library contest,” an online baseball trivia contest that will send a grand-prize winner and a guest to …

When it comes to email, co-registration/hosted lead generation, incentive promotion sites, and search arbitrage, arguable no other group collectively knows more than those operating in our space. One of those specialties, co-registration/hosted…

Go figure. Mailed catalog sales remain the highest single priority for most catalog companies. But a minority plan to invest in increased mailing frequency, and many plan to put their dollars into the Internet.