Search Results for: data

Companies housing sensitive consumer data should have to alert individuals when their data has been compromised, the Federal Trade Commission told a Congressional committee.

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McDonald’s Corp. has signed DIC Entertainment as its worldwide licensing agent for active play toys, entertainment and apparel. DIC will develop new programs and products for McDonald’s McKids brand slated to rollout later this year and in 2006. The …

The number of mobile marketing programs are growing by leaps and bounds. And as the average age of the typical mobile users creeps upwards, mobile campaigns can be more successful when integrated with other promotional tactics. “Mobile is a channel, not …

The grubbiest grill owner will get a new one from Red Robin Red Robin Gourmet Burgers is on the hunt for the greasiest, grungiest, most broken-down barbeque grills around in a contest that awards the winner a brand-new shiny grill. Through June 19, …

Avrick Direct Inc. has appointed Fasano and Associates to manage the
Roses Forever continuity buyers list. This is a list of 304,486
consumers who paid $395 on a credit card to receive a monthly shipment
of a dozen roses for one year.

Lipton is out with a sweeps that sends the winners on getaways to some of the nation’s national parks. The sweeps, in partnership with the National Park Foundation, runs during June, July and August. Consumers can enter at Lipton.com/summersweeps. Each …

Kraft Foods is reviving Oreo’s TV ad jingle “Ice Cold Milk and an Oreo Cookie” with a contest offering the chance to sing in an Oreo radio commercial. The Milk’s Favorite Jingle contest asks small groups (two to four people) to sing the jingle in their …

Atlantic List Co. has been appointed manager of Calvary Hospital’s
universe of 29,135 donors. This cancer hospital generates $23 average
contributions via direct mail. Direct Communications Corp. was the prior
list manager.

To build buzz around its new reality series, The Takedown, Court TV is sponsoring a series of stunts, including an online sweepstakes and street team tactics, to reach its target audience. The Takedown is a new reality series that features a …