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Sears Roebuck & Co. has named Joan Chow senior VP-chief marketing officer for Sears Retail. Chow had been Sears Retail’s VP-marketing services; her promotion took effect July 11. Chow has also held posts customer relationship marketing and business …

American List Counsel is the new manager of the CHEF’s catalog 631,000
name buyers file and insert media programs, including the 500,000
circulation PIP and 15 million circulation blow-in program.

Solutionary Inc., a provider of data security services, has named two veteran direct marketers—Al W. Dyon and John J. Harrison—to its new advisory board.

Hershey Co. today kicks off Ice Breakers’ sponsorship of Hilary Duff’s concert tour with a mobile marketing vehicle that will hit 30 of Duff’s concerts and local retailers. The mobile tour, which carries Ice Breakers Liquid Ice ad tagline “It’s Twice as …

One fan at today’s Major League Baseball All-Star Game in Detroit, MI, will get the chance to win $1 million in a Taco Bell promotion. The promotion, run for the second year in a row at the game, offers up the challenge for one fan (randomly chosen) to …

Names and Addresses Inc. is the new manager of the Woodworker’s Supply
file. This list of 116,706 24-month buyers are amateur woodworkers who
have purchased items such as machinery and tools.

Offered here are 40,000 individuals who have spent $37.50 to purchase a
home employment directory and a business opportunity guide. The source
is 80% space and 20% direct mail.

Urban Rebounder A total of 46,913 exercise program buyers from the last six months are named on the Urban Rebounder list. The file is comprised of men (80%) and women (20%) who paid three $40 installment payments on a credit card for the DVDs, carrying …

Shell Oil Products U.S. is running an online sweeps and mobile marketing tour as part of its $25 million campaign for Shell V-Power premium gasoline. The Fuel Your Drive sweepstakes awards one grand prize of five years’ worth of gas (worth $5,000); an …

KFC is getting a little boost from actress Doris Roberts to help bring families together at dinnertime. The QSR has tapped Roberts, who starred as Marie in the CBS hit Everybody Loves Raymond, to help families create their own new dinner traditions as …