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Senior marketers executives may want accountability in their advertising. But they don’t feel that they know how to get it. Those are among the findings of a new survey by Marketing Management Analytics, the Association of National Advertisers and Forrester Research.

Now that Bernie Ebbers has drawn a 25-year sentence, I can report that I, too, was victimized by Worldcom. It started early in 2002 when my wife and I switched our landline service to MCI/Worldcom.

This past Monday, Cliff Kurtzman, from Online-Ads, and I gave a presentation during Ad:Tech Chicago 2005 called, “A Crash Course on the Digital Marketing Vendor Landscape,” a talk that tried to untangle what some of those even in our space…

The first half of the newsletter version of “A Crash Course in the Vendor Landscape” covered the display ad network space and three areas that overlapped with it – ad serving, contextual / behavioral ad providers, and adware. We also covered ad rep firms…

The DirectTrack Aggregate Index (DTAI) will show you trends in the industry across categories in the Networks we power. The DTAI will be updated monthly to show you trends in the industry.

The $1.1 billion sale of DoubleClick Inc. to Hellman & Friedman LLC and JMI Equity has been completed.

Using promotional products is a proven way to boost brand loyalty, but a poorly planned or executed promotion can ruin the brand’s image, said Tom Quinn, director of fulfillment services for the Mailing & Fulfillment Service Association, a trade group based in Alexandria, VA. “The receipt of the wrong color or size T-shirt or hat may be the reason for the consumer to switch brands,” Quinn said. He offers the following tips to ensure the success of a promotional product fulfillment program:

DM2 has been named list manager for all of Watt Publishing’s14
publications covering the agriculture, food processing and woodworking
markets.

Blimpie International is out with a new sweepstakes targeting racing enthusiasts, offering a grand-prize trip to the Homestead-Miami Speedway. The QSR launched the sweepstakes to generate buzz around its new Champion Combo meal, a choice of a six- or …

Ameriquest Mortgage Co. is launching an online sweepstakes today that will send five consumers to meet The Rolling Stones and see them perform live, while helping the mortgage company generate new leads. As presenting sponsor of the U.S. leg of The …