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Simmons Market Research Bureau plans to release on Sept. 30 the results of its first syndicated market research report on gay and lesbian consumers, which will also include data on bisexual and transgender consumers.

Four executives at the list firm AccuData America have received promotions. Mike Peterman and Blair Staas have been named senior vice president of sales. Bree Verrengia has become vice president of sales operations. John Campbell was named director of product management.

Gerilyn Born has been named vice president of information technology of the e-mail marketing agency Quris Inc., based in Denver.

United Airlines is whipping up baseball fever in hometown Chicago with a one-way flight for Cubs and White Sox fans. United plays go-between with Cubs and Sox fans United’s discount carrier Ted will fly 156 sweeps winners from O’Hare Airport on …

The Women’s International Resource Exchange has appointed Atlantic List
Co. to manage the donor list of its Madre project. The organization has
3,638 last-24-month contributors who gave $5 or more.

MeritDirect has added Experian’s National Business Database to its proprietary cooperative prospecting database MeritBase.

Avrick Direct Inc. recently named Fasano and Associates as manager of
Alaska Today, a list of 164,276 tourists who have traveled to Alaska.

Millard Group Inc. has assumed management of the Sporty’s Wright
Brothers Collection catalog customer list. The various segments
available include 23,463 last-12-month buyers. The catalog specializes
in aviation-theme products and three-quarters of its customers are men.

In a move some might see as untraditional for academia, Northeastern University has turned to branding to create an image for the school and boost enrollment.

InfoUSA said today that it would no longer participate in the Meritbase business co-op database.